Sponsors of the Olympics pay hefty price tags for incredible worldwide exposure. Here is a detailed look at the 2012 London Olympic Sponsorship List
Company
|
Type
|
Value, $m, total known deal
|
£m
|
---|---|---|---|
Coca Cola | Worldwide | 100 | 64 |
Acer | Worldwide | 100 | 64 |
Atos | Worldwide | 100 | 64 |
GE | Worldwide | 100 | 64 |
Dow | Worldwide | 100 | 64 |
McDonald's | Worldwide | 100 | 64 |
Omega | Worldwide | 100 | 64 |
Panasonic | Worldwide | 100 | 64 |
P&G | Worldwide | 100 | 64 |
Samsung | Worldwide | 100 | 64 |
Visa | Worldwide | 100 | 64 |
Adidas | London 2012 Olympic Partners | 63 | 40 |
BMW | London 2012 Olympic Partners | 63 | 40 |
BP | London 2012 Olympic Partners | 63 | 40 |
British Airways | London 2012 Olympic Partners | 63 | 40 |
BT | London 2012 Olympic Partners | 63 | 40 |
EDF | London 2012 Olympic Partners | 63 | 40 |
Lloyds TSB | London 2012 Olympic Partners | 63 | 40 |
Adecco | London 2012 Olympic Supporters | 31 | 20 |
ArcelorMittal | London 2012 Olympic Supporters | 31 | 20 |
Cadbury | London 2012 Olympic Supporters | 31 | 20 |
Cisco | London 2012 Olympic Supporters | 31 | 20 |
Deloitte | London 2012 Olympic Supporters | 31 | 20 |
Thomas Cook | London 2012 Olympic Supporters | 31 | 20 |
UPS | London 2012 Olympic Supporters | 31 | 20 |
Aggreko | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Airwave | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Atkins | London 2012 Olympic Providers and Suppliers | 15 | 10 |
The Boston Consulting Group | London 2012 Olympic Providers and Suppliers | 15 | 10 |
CBS Outdoor | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Crystal CG | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Eurostar | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Freshfields Bruckhaus Deringer LLP | London 2012 Olympic Providers and Suppliers | 15 | 10 |
G4S | London 2012 Olympic Providers and Suppliers | 15 | 10 |
GlaxoSmithKline | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Gymnova | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Heathrow Airport | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Heineken UK | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Holiday Inn | London 2012 Olympic Providers and Suppliers | 15 | 10 |
John Lewis | London 2012 Olympic Providers and Suppliers | 15 | 10 |
McCann Worldgroup | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Mondo | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Nature Valley | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Next | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Nielsen | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Populous | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Rapiscan Systems | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Rio Tinto | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Technogym | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Thames Water | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Ticketmaster | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Trebor | London 2012 Olympic Providers and Suppliers | 15 | 10 |
Westfield | London 2012 Olympic Providers and Suppliers | 15 | 10 |
TOTAL, INC IOC | 2,178 | 1,404 | |
TOTAL, LONDON ONLY | 1,078 | 700 |
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