Social Networking & Athletics

Athletes and athletic organizations are using social networking for immediate reaction in the area of marketing. Organizations are using it to encourage fan support for big games and to drive ticket and
merchandise sales. They are also using it to make announcements and drive happenings in the organizations.

Athletes are using social networking to draw a bigger fan base and contribute to the goings on of the tram as a whole. Having popular players on social media creates more of a buzz for the player as well as the team. Some players are very good about interaction with their fans too. There are athletes on Twitter who will retweet their fans in their team gear or shout outs to the team. This is all relational marketing that inflates buzz that keeps teams and players trending.